Reward treatments
Give points or perks for nails, brows, skincare, products or packages.
Bring salon customers back
Beauty and nail salons grow through regular customers, new treatments and recommendations. Loylo gives salons a digital Wallet customer card with points, rewards and campaigns.
Ro StudioLevelPlus
Member
Alex MorganYour benefit
Member benefits
Loyalty for treatments and products
Fill the calendar
Send campaigns to customers who have not booked in a while or fit a new treatment.
Customer card in Wallet
Customers keep the member card on their phone, and staff scan the QR code at each visit.
Match the benefit to your treatments
A beauty salon may offer short maintenance visits and longer treatments with different costs. Decide whether all services earn progress or only a particular series. Explain the benefit without promising a treatment unsuitable for some customers.
A reward may need its own appointment or accompany an existing booking. Make the practical rule clear to customer and staff so that treatment length and availability do not become unexpected conditions.
Separate membership from treatment records
Membership can use a name and contact details for account access and chosen messages. That does not mean skin, health or treatment details belong on the pass. Define the information actually needed for loyalty earning.
If a booking system supplies completed visits, consider a limited event format with a member identifier. An integration does not need to copy every treatment note to record an eligible visit.
Follow up at an appropriate interval
Use relevant activity and the customer's channel choices when planning a message. An invitation to a seasonal service may be useful; a generic prompt after every appointment can feel excessive.
Distinguish bookings, completed treatments and redeemed benefits when evaluating the programme. A cancelled appointment is not a return visit, and a manual correction should not increase visit statistics.
How to get started
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Keep the membership level and benefits together on the pass. Changes follow the same membership.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
From joining to the next visit.
Let customers join on their phones, keep the pass in Wallet and find their benefits on the next visit. Follow up with something relevant to your business.
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Keep the membership level and benefits together on the pass. Changes follow the same membership.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
Frequently asked
Does Loylo fit nail salons?
Yes. You can use Loylo for points, rewards and campaigns for nails, beauty and treatments.
Can we send campaigns to previous customers?
Yes. You can send winback campaigns to customers who have not visited for a while.
Can we sell gift cards?
Yes. Digital gift cards can work together with loyalty in the same platform.
See also
Digital stamp card
Swap the paper punch card for a digital stamp card in Apple Wallet and Google Wallet. No app for customers. We help with design and setup.
Customer retention software
Bring customers back with Wallet loyalty cards, push notifications, email, geofence marketing, winback campaigns and segments.
Wallet pass for business
Explore Apple Wallet and Google Wallet for loyalty cards, gift cards and tickets. Learn about pass types, QR, updates and integrations with Loylo.
Customer loyalty software
Customer loyalty software for businesses that want loyalty cards, stamps, points, push, email and insights without a customer app.
Create loyalty for your salon
Stay in touch with regular customers and bring more people back for the next treatment.