The card lives in Wallet
Customers skip plastic cards and app downloads. The loyalty card saves straight to Apple Wallet or Google Wallet and updates automatically.
A loyalty card for repeat customers
Loylo turns your loyalty card into a Wallet pass. Customers add it to Apple Wallet or Google Wallet with one QR scan, while you run stamps, points, rewards, push notifications and campaigns from one dashboard.
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Everything a modern loyalty card needs
Stamps, points and rewards
Run a simple stamp card, points program, reward card or loyalty club for a café, salon, shop, restaurant or chain.
Campaigns customers see
Send push notifications, geofence alerts and email campaigns based on visits, segments and how close each member is to their next reward.
Customer data without the mess
Track members, visits, redeemed rewards and campaign impact in one dashboard, with consent and GDPR flows built in.
Show what the customer needs today
A loyalty card can communicate membership, progress towards a benefit or an available reward. Prioritise information used at checkout. The pass should not become a dashboard containing every detail about the customer relationship.
If a member has both stamps and a money balance, label them clearly. Five of eight stamps and 250 kroner represent different things even when they belong to the same member profile.
Keep branding and function together
A recognisable logo, readable contrast and a clear scanning area help staff identify the card. Test long names and large amounts as well; a short placeholder name can hide problems in a preview.
Apple Wallet and Google Wallet control parts of their presentation. Compare actual passes on both platforms and use an appropriate layout for each, rather than promising identical placement for every field and button.
Plan beyond the moment of issuance
The card connects to a membership that changes over time. Define how earning, redemption, suspension and membership closure should affect it, and where customers can find contact details and their own information.
A redesign also needs a plan for existing passes. Test updates for a customer who has already saved a card, alongside the appearance of a newly issued one.
How to get started
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Keep the membership level and benefits together on the pass. Changes follow the same membership.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
From joining to the next visit.
Let customers join on their phones, keep the pass in Wallet and find their benefits on the next visit. Follow up with something relevant to your business.
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Keep the membership level and benefits together on the pass. Changes follow the same membership.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
Frequently asked
What is a digital loyalty card?
A digital loyalty card is a customer card stored on the phone in Apple Wallet or Google Wallet. It can hold stamps, points, rewards and offers without a plastic card or customer app.
Is a loyalty card the same as a stamp card?
A stamp card is one type of loyalty card. With Loylo you can create classic stamp cards, points programs and digital customer cards with campaigns and notifications.
Do customers need to download an app?
No. The customer scans a QR code and adds the card to Apple Wallet or Google Wallet. There is no separate Loylo app for customers.
Can the loyalty card work across multiple locations?
Yes. One card can work across locations, with shared customer history and reporting for the whole chain.
See also
Wallet pass for business
Explore Apple Wallet and Google Wallet for loyalty cards, gift cards and tickets. Learn about pass types, QR, updates and integrations with Loylo.
Digital stamp card
Swap the paper punch card for a digital stamp card in Apple Wallet and Google Wallet. No app for customers. We help with design and setup.
Digital gift cards
Gift card software for digital gift cards, gift cards for small business and Apple Wallet gift cards with QR codes, balance and live updates.
Customer retention software
Bring customers back with Wallet loyalty cards, push notifications, email, geofence marketing, winback campaigns and segments.
Create digital loyalty cards in minutes
Replace plastic cards, paper passes and old customer cards with a Wallet loyalty card. We help with setup.