Right timing
Send messages when customers are close to a reward, have not visited for a while or are nearby.
Bring customers back
Loyalty is not just the card. Loylo helps you follow up with Wallet push, email, segments, geofence alerts and winback campaigns that make the next visit easier.
Studio NordLevelPlus
Member
Alex MorganYour benefit
Member pricing
From member to next visit
Multiple channels
Use Wallet push, email and geofence alerts from the same campaign tool.
Measure repeat sales
Track visits, active members, redeemed rewards and campaign results.
Define a return visit for your business
A café may expect several visits a month, while a hair salon measures return behaviour over a longer interval. Choose a window that fits the purchase cycle. No purchase this week does not necessarily mean a lost customer.
Separate joining, saving a pass and making a purchase. A large membership count tells you little about repeat visits without dependable events from scanning or an agreed purchase integration.
Give customers a reason to act
A seasonal product announcement may be more useful than a blanket discount. Consider a customer's last visit, chosen venue and reward progress when deciding who an offer is relevant to.
Set a manageable communication cadence and respect channel choices. Frequent messages to everyone make it harder to learn which message contributed to a customer coming back.
Measure impact without assuming causation
Compare visits before and after a campaign, noting holidays, opening hours and product changes. Members may already have been your most loyal customers before joining the programme, which affects the comparison.
A comparable group that did not receive the campaign can provide useful context. Reporting must still reflect the events you record; saving a Wallet pass alone does not demonstrate additional revenue.
How to get started
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Keep the membership level and benefits together on the pass. Changes follow the same membership.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
From joining to the next visit.
Let customers join on their phones, keep the pass in Wallet and find their benefits on the next visit. Follow up with something relevant to your business.
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Keep the membership level and benefits together on the pass. Changes follow the same membership.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
Frequently asked
How can I bring customers back?
Give them a simple Wallet card, reward repeat visits and send relevant campaigns when the timing is right.
Can Loylo send Wallet push notifications?
Yes. You can send Wallet push and campaigns to members who have added the card.
What are winback campaigns?
Winback campaigns are messages to customers who have not visited for a while, with the goal of bringing them back.
See also
Wallet pass for business
Explore Apple Wallet and Google Wallet for loyalty cards, gift cards and tickets. Learn about pass types, QR, updates and integrations with Loylo.
Digital stamp card
Swap the paper punch card for a digital stamp card in Apple Wallet and Google Wallet. No app for customers. We help with design and setup.
Digital gift cards
Gift card software for digital gift cards, gift cards for small business and Apple Wallet gift cards with QR codes, balance and live updates.
Customer loyalty software
Customer loyalty software for businesses that want loyalty cards, stamps, points, push, email and insights without a customer app.
Make customer follow-up easier
Use Wallet cards, segments and campaigns to create more repeat visits.