Reward repeat visits
Give points or perks for cuts, color, products or treatments.
Loyalty for the salon
Salon customers come back when the relationship is followed up. Loylo works like a loyalty app for the salon, with a digital Wallet customer card, segments, campaigns and rewards built for repeat bookings.
Linje StudioStamps5/8
Next reward
Care with your next cut
Remaining
3
Built for salons and repeat bookings
Reactivate lapsed customers
Send campaigns to customers who have not visited for a while, or who usually come back on a rhythm.
Sell products smarter
Use segments and campaigns to lift products, treatments or seasonal offers.
Multiple staff and locations
Let the team scan cards and use the same loyalty program, also across several salons.
Match rewards to the treatment cycle
A haircut, colour appointment and hair-care product have different values and purchase frequencies. Decide whether earning follows completed treatments, spending or a particular service. One identical stamp for everything may create unintended differences between customers.
Explain precisely what a reward covers, such as a defined care service rather than an unspecified free treatment. Customers should know whether it accompanies their next appointment or requires a separate booking.
Record completed visits, not just bookings
Appointments can move or be cancelled. Earning should follow the event you intend to reward, so an unconfirmed reservation does not automatically generate a benefit. Booking-system integration depends on the events available and agreed scope.
Without that integration, staff can record progress after treatment. Define who corrects mistakes and how product returns are handled if retail purchases earn rewards too.
Make follow-up relevant
Customer visit cycles differ. A reminder after a few days is poorly timed for a treatment normally repeated several weeks later. Use recorded activity as context, rather than certainty about when someone needs another appointment.
Separate contact information and membership benefits from sensitive treatment notes. A loyalty pass does not need a detailed treatment history to show an available benefit or a link to book an appointment.
How to get started
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Show earned stamps and the next reward: care with your next cut.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
One visit closer to the next reward.
Let customers join on their phones, keep the pass in Wallet and find their benefits on the next visit. Follow up with something relevant to your business.
The customer joins
Choose the details you need. The customer registers and receives their membership pass.
The pass stays with them
Show earned stamps and the next reward: care with your next cut.
Give them a reason to return
Choose recipients and send a relevant message now, or schedule it for later.
Frequently asked
Does Loylo fit hair salons?
Yes. Salons can use Loylo as a loyalty app for digital customer cards, points programs, campaigns and follow-up for regular customers.
Can we reward both services and products?
Yes. You can set up points and rewards that fit both treatments and product sales.
Can staff use their own phones for scanning?
Yes. The scanner works in the browser on a phone, tablet or computer.
See also
Digital stamp card
Swap the paper punch card for a digital stamp card in Apple Wallet and Google Wallet. No app for customers. We help with design and setup.
Customer retention software
Bring customers back with Wallet loyalty cards, push notifications, email, geofence marketing, winback campaigns and segments.
Wallet pass for business
Explore Apple Wallet and Google Wallet for loyalty cards, gift cards and tickets. Learn about pass types, QR, updates and integrations with Loylo.
Customer loyalty software
Customer loyalty software for businesses that want loyalty cards, stamps, points, push, email and insights without a customer app.
Build a loyalty program for your salon
Let customers keep the salon card in Wallet and come back for their next appointment.