Cashback for the next visit
Show earned rewards as a balance on the Wallet pass, with your own earning and spending rules.
Bring retail customers back
Give customers a good reason to shop with you again. Put membership, cashback and benefits on a Wallet pass tailored to your clothing store, homeware shop or retail chain.
Loyalty for retail and repeat sales
Store credit and gift cards
Give gift value and store credit a place in Wallet too, with clear balances and checkout QR codes.
Segmented campaigns
Send offers to VIP customers, new customers, lapsed customers or people with high point balances.
Chain friendly
Works for one shop or several locations with shared reporting and customer history.
Account for the product range
A shop with widely varying prices may need spending-based earning rather than one stamp per item. Choose eligible categories and treatment of promotional products. A simple rule makes customer expectations easier to manage.
Consider reward cost across categories. A defined benefit for one product group may be more predictable than a reward covering any item regardless of its price or margin.
Show cashback on the membership pass
Cashback can give customers a reward balance for a later purchase. A Wallet pass makes it visible alongside membership details and the checkout QR code. Choose a simple rule, such as an agreed percentage of eligible purchases.
Define eligible products, when rewards become available and how they can be spent. We tailor the display and connection to the system calculating your rewards. The pass should show a confirmed balance, with returns handled under your club’s rules.
Design returns alongside earning
When an item is returned, reward progress should follow an agreed rule. Decide whether partial returns reverse corresponding points and how to handle a benefit that has already been redeemed.
Automated recording requires sales and returns to connect to the correct member. A customer list exported from the till is insufficient if purchase events and membership identifiers are not included.
Define the scope across online and in-store sales
Decide whether membership applies in both channels and where customers see combined progress. In particular, clarify how online guest purchases connect to an existing profile without creating duplicates.
Start with channels you can record reliably. Product launches, local events and relevant category announcements can make useful member messages, but a campaign should not promise stock availability you have not confirmed.
How to get started
Choose member benefits
Agree cashback earning, spending and returns rules, and who your club is for.
Connect the pass to your store
Tailor the design and signup, and assess connections to your point-of-sale and membership systems.
Try a purchase
Test joining, the checkout QR, earning and reward redemption before launch.
Frequently asked
Can retail stores use Loylo as a loyalty program?
We create Wallet membership passes and tailor signup, benefits and communication to your store. Connections to point-of-sale and membership systems are assessed during setup.
Can the customer card work without plastic cards?
Yes. The card lives in Apple Wallet or Google Wallet on the customer's phone.
Can the loyalty club offer cashback?
We can display earned rewards as a balance on the Wallet pass. Earning, spending and returns rules, and the connection to the system calculating rewards, are agreed during setup.
Can we send offers to different customer groups?
Yes. You can segment members and send relevant campaigns to different groups.
See also
Digital store credit
Put store credit on customers’ phones. Show balances and QR codes in Wallet, with nearby reminders and expiry notifications tailored to your store.
Digital gift cards
Gift card software for digital gift cards, gift cards for small business and Apple Wallet gift cards with QR codes, balance and live updates.
Customer loyalty software
Customer loyalty software for businesses that want loyalty cards, stamps, points, push, email and insights without a customer app.
Wallet pass for business
Explore Apple Wallet and Google Wallet for loyalty cards, gift cards and tickets. Learn about pass types, QR, updates and integrations with Loylo.
Create a loyalty program for your store
Put membership, cashback and benefits on customers’ phones with a setup that fits your store’s systems.